The care for look & feel can be easily observed in Ubuntu's overall attitude, care for visual elements implemented in the polished Unity, Ubuntu Touch, etc, polished approach presenting Ubuntu as a modern, professional and beautiful experience to millions of users from across the world.
Yet, until using Ubuntu, various newcomers are met by Ubuntu's official website, website greeting also persons interested in the latest announcements, availabilities (as in the case of Ubuntu for phones, Ubuntu for tablets, etc), achieved successes (like for example, awards gained at MWC 2013).
As a consequence, it seems rather natural to affirm that the official Ubuntu website is a relevant gate between the Ubuntu operating system and visitors.
has received a new design, introducing a subtle, more refined look & feel, featuring now minimalist elements, pleasant-to-the-eye item proportions, carefully combined blocks, etc, essentially, presenting itself as a cleaner, more neat and elegant website.
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